Merrell

Sector
Workspace, Showroom
Location
London
Size
1500 sq ft
Areas
Interior Architecture / Interior Design / Furniture Design / Manufacture / Installation

Curated collections for a modern outdoor brand.

The UK team of the US premium outdoor footwear brand Merrell came to us to create a new showroom at their London head office situated next to St Pancras and Coals Drops Yard.

We were commissioned to create a showroom environment which would flex up and down each season. Carefully considering the brands product categories and collections as they change in style and volume. Merrell wanted us to translate their current visual language as the modern outdoor brand into a physical space. Creating a powerful brand experience for the sales and marketing teams based at the UK head office.

The space was design with a customised display system for easy curations of new footwear collections. A sleek steel profile display system with an industrial urban feel and pops of colour including interchangeable graphic panels for storytelling framed the space. Free-standing displays and a custom presentation table manufactured at our workshops with integrated controls over theatrical lighting and projected displays completed the space.