Chasing the spark.

campaign / art-direction / photography / film

 
 

Giant Bicycles

 

Whiteroom was asked to direct and produce a hero piece on the ex-national champion and Giant UK ambassador, Matt Bottrill, the next instalment to Giants' Ride Unleashed series.

The delivery of Matt's inspirational journey, one that captivated the essence of his authentic character, struggles, strengths, and successes, was vital in the production of our piece.

By understanding the complex stages of Matt's life, the balance between work and home, and the pressures of success allowed Whiteroom to create a compelling narrative to inform visuals and tone of the long-form video. Delivering this story through an inspiring but relatable journey, capturing Matt’s down-to-earth personality allowed viewers to connect with him as a person.

 
 
 
Our system has encountered an error. This exception has been automatically logged and reported. KB8LF9LTYJLZ74XANBAC
 
 
 

 “It’s not all about success, you learn from your failings and then you become better.”

Our system has encountered an error. This exception has been automatically logged and reported. ASXL6PFN64KRNNP35DGX
Our system has encountered an error. This exception has been automatically logged and reported. SMW6ZJHC6WNEXBNECHMF
Our system has encountered an error. This exception has been automatically logged and reported. XMPSM7N7JH6P5MNX4CWR

The narrative structure allowed for the creation of mini-stories, enabling Giant to drive intrigue and interest across multiple feeder channels. This adaptability enabled layers to be built around the main piece, coinciding with other product and knowledge content, allowing the story to transcend the video.

 
 
 
 
 
 
 
Previous

Peak Vigour - Branding
Next

..