Giant Bicycles UK Headquarters

Bike Showroom experience centre.

Sector
Workspace, Showrooms

Location
Cossington, Leicester UK

Size
3,500 sq ft

Services
Interior Design / Project Management / Experience Design / Manufacture / Installation

Install Duration:
16 weeks onsite; 6 months Design and Planning

Partners:
8+ Different Contractors and Suppliers

As the principal design agency entrusted with the creation of a customer experience center at Giant Bicycles' UK headquarters in Leicestershire, our mission was to transform the entire ground floor, spanning an expansive 3,500 square feet. The result is a multifunctional space that seamlessly integrates a presentation theater, an immersive product showroom, and an engaging entertainment area.

Our collaboration with Giant Bicycles has led to significant cost savings for the company, primarily due to the creation of a year-round facility that serves as a cornerstone for showcasing and selling new models to key accounts and dealers nationwide. The showroom experience we've crafted goes beyond traditional sales tactics; it captivates and actively engages customers, leading to increased buy-in across Giant's extensive product range.

What sets this experience centre apart is the integration of interactive content and personalised product demonstrations. This approach not only elevates the sales process but also forges deeper connections with customers, creating lasting impressions and driving sales growth across their product catalogue.

A Vision Turned Reality

The European Headquarters caters to the needs of 160 staff members, offering thoughtfully designed dedicated department zones, sleek desks, and breakout spaces that foster collaboration and creativity. In addition to this, the space boasts 3 impressive showrooms that showcase Wolverine's esteemed brands, providing an immersive experience for clients and partners.

Spaces to Thrive

The European Headquarters boasts a diverse range of purpose-built spaces, each catering to specific needs. Design hubs and discussion lounges provide the perfect backdrop for brainstorming sessions, encouraging employees to explore innovative ideas collaboratively. Private video conference rooms and pods allow for seamless virtual meetings, ensuring team members can connect effortlessly, regardless of their location.

Connecting and Empowering Teams

A highlight of the new setup is the large town hall theatre, equipped to host presentations, guest speakers, and company events. This space not only facilitates information-sharing but also strengthens the sense of community within the organisation. Brand showrooms for Merrell, Saucony and Caterpillar thoughtfully designed to open onto desking zones bridge the gap between teams and product culture, enabling a seamless exchange of ideas.

NURTURING A CULTURE OF CONNECTION.

Recognising the value of social interactions in driving creativity and collaboration, the headquarters embraces a café culture canteen, designed to foster relaxed lunches and meetings. This vibrant hub encourages employees to connect on a personal level, strengthening team dynamics.

A Technologically Advanced Ecosystem

The entire environment is enriched with cutting-edge technology, underscoring Wolverine's commitment to sustainability and operational efficiency. Intelligent lighting systems track human behaviour, optimizing energy consumption and reducing the company's carbon footprint. Remote booking systems empower employees to effortlessly reserve spaces tailored to their needs, promoting seamless coordination.

An Inspiring Space

Beyond functionality, the design aesthetic and material choices have been thoughtfully curated to create a powerful and inspiring atmosphere. The environment stimulates creativity, encourages innovation, and empowers employees to take pride in their workspace.

A Transformation for Success

The European Headquarters for Wolverine marks a transformational journey for the company, redefining the workspace as an adaptable, vibrant, and empowering ecosystem. Embracing change and innovation, Wolverine stands at the forefront of modern work culture, where the lines between in-person and remote work are seamlessly blurred.

THE BUILD

The Future of Work

At Whiteroom, we are incredibly proud to have partnered with Wolverine on this pioneering project. Our shared commitment to excellence and innovation has resulted in a workspace that inspires growth, fosters creativity, and ignites success.