Giant has a clear purpose: to unleash each rider’s full potential. 

A purpose we took forward when shaping the future of the brand, stores, and consumer experience for Giant, the three pillars on which we built the business. 

Working in collaboration with the UK and Global Giant team, Whiteroom, designed and installed pop-ups, hubs, and flagship stores across the United Kingdom. Created to showcase Giants' personality and full collection from road and mountain bikes to new electric technologies and entry-level casual cruisers. Spaces filled with accessories, products, and services that engage and support customers of all abilities and requirements.

The customer experience from the website and social events to online purchases and in-store service is crucial to every business. Whiteroom, supports all the businesses it works with by having knowledgeable internal teams based in our studio in the UK, and detailed retail manuals for consistent brand design and production internationally.