A space to launch new collaborations and story tell.

Ellesse partnered with WHITEROOM to create a new showroom entrance & launch zone for their HQ, one that would give the brand a space to present new lines and collaborations. The space needed to reflect the essence and captured the spirit of the brand, providing a platform for selling to key accounts through carefully considered VM opportunities. To achieve this, the space need effective product presentations, communication opportunities & considered lighting. And the final outcome did not disappoint either.

As you enter the launch zone showroom, Ellesse makes themselves known from the minute you walk in with a neon logo and dramatic mood lighting that creates theatre and suspense. To the left you are met with bold, bright branding that makes a statement allowing Ellesse to completely own the space. On the opposite wall you are presented with a visually striking multiscreen wall that tells a story not only about the products but the brand ethos. The central raised platform with overhead spot & soft coloured controlled mood lighting creates an area to showcase product lines creating a key story amongst the standout visuals.