Shoreham Bicycle Store
Giant and Whiteroom open the first south coast store in Shoreham-by-Sea next to Brighton.
As the Giant bicycle store program expands we have now installed the first south coast store near Brighton. This stunning store has all the usual Giant brand store features but in a prime location by the sea on a busy high street junction.
The Brief ::
To turn a bare canvas of a unit into a stunning high foot fall Giant Retail Store. Signage is key as the store needs maximum stand out as it's in a prime location. The brand tone needs to be clear and inviting to all genders and ages.
Use of the Giant Brand Store palette and materials is essential to create a retail experience that will increase sales and drive brand awareness.
The Result ::
Is a unique Giant brand store with a sweeping glass facade and nautical influences with real stand out. The clear exterior communication and signage is key to this stores success. The store has seen a real increase in different genders and ages entering the store to experience the Giant brand.
Shoreham and Brighton are key biking areas and the store is located at the start or end of the shore line coastal cycle way. With this in mind customers can bring and park bikes, relax, enjoy some coffee, fruit and browse the store.
Clear product placement, lots of natural light and highly trained welcoming staff makes this 10th Giant store one of the top brand stores.
Please take the time to view the video and photos and let us know what you think.
Whiteroom handle all aspects of retail projects :: Design, Planning, Manufacture & Installation. If you like what you see get in touch.
Brand comments and dealer views to follow after the store launch party next month.
