Smashing Window Display
The bar was set high after the huge success of the George Fisher spring/summer window campaign that Whiteroom did for SmartWool - but we have not disappointed...
The Brief:
The spring/summer window surpassed all expectations at George Fisher, seeing a massive increase in footfall, questions about SmartWool and most importantly sales.
Whiteroom were briefed again by SmartWool to come up with a winter window campaign that would set the brand apart from it competitors. To use the brand tone of voice whilst focussing on product, lifestyle and the fun factor.
A creative use of space is essential using the best of the fixtures already in the window to maximise the impact on passing consumers.
The Result:
A bold impactful window that instantly caught the attention of passing traffic. The window display was the perfect balance of lifestyle, brand colours, communication and product.
The aim for Whiteroom when designing this display, was to bring a fun sense of spirit to the window and SmartWool brand. This simply direction gives the brand and window a unique point of difference against competitors that tend to look the same.
The SmartWool products are bright, colourful, and mountain fashionable and Whiteroom embraced this to deliver and exceptional display.
Commercial Success:
The window will drive footfall in store and encourage more dwelling time. The SmartWool brand is gaining more exposure with considered windows that connect with all genders and ages.
Don't take our word for it... hear what the store owner has to say:
"The SmartWool window created and installed by the Whiteroom team not only stopped people in the street & encouraged them to come in to ask about SmartWool, it also made many of our suppliers take notice of what could be done. Since these windows have been going in we've had numerous brands wanting to develop much more exciting promotional ideas that they ever attempted before."
George Fisher, Store Owner and Manager
Check out the video of the window being installed...
