It all started in Liverpool.
Whiteroom successfully pitched for Giants long term retail program back in 2008. The brief was simple, to change consumers opinions of how a bike store should look, and also reinforce Giants position as the worlds largest bicycle manufacturer.
Whiteroom designed and installed the first store in Liverpool having designed everything from scratch, from gondolas and plinths through to store branding and graphics. It was the starting point and created the palette of materials for all future stores.
"Liverpool needs a quality bike store, the work on the shop to date has already caused quite a stir in the local community, with many believing the city of culture is ready for a cycling revolution."
- Phil Kershaw, Store Owner