Urban lifestyle biking photography.
Giant looked to Whiteroom to support the store installations with lifestyle photography of the local areas.
Whiteroom organised models and all the gear for a days shoot around the urban city centre and docklands of Bristol.
The idea was to capture the riders as they naturally and casually cycled around the city. Bristol is a hive of urban activity, packed with famous landmarks like the Clifton suspension bridge, and artists such as Banksy.