Whiterooms on-going working relationship with Giant Bicycles has lead to the creation of their 900sqm Flagship London Store.

Giant Defy Advanced is Cycling Plus bike of the year 2013. Whiteroom have helped share this great news with both on and off line material. 

“Giant has pulled off a unique trick with the Defy Advanced 2 – it’s one of those very rare bikes that feels just right from the moment you swing a leg over it.” - See more at:

http://www.giant-bicycles.com/en-gb/news/article/giant.defy.advanced.is.cycling.plus.bike.of.the.year.2013/16517/#sthash.FAq8zu2x.dpuf

Get yourself down to one of the Giant stores and try it for yourself.

We had an awesome day yesterday photographing Jody Cundy, (Paralympic Champion) at Giant HQ's office. Jody had fun trying Giant's new 2013 line up whilst we captured the shots needed. Jody is a great ambassador with genuine raw passion for sport and we wish him the best in keeping the sporting buzz going.

Check back with us soon to see the finished shots...

Whiteroom have successfully installed the biggest stand to date for Giant @ Eurobike 2012.

Whiteroom have just completed a hospitality event for Ferrari by Logic3 in Berlin.

Whiteroom have just finished installing the latest SmartWool window display at the George Fisher store, Keswick. This display supports the PHD range that is now in store. Both the product and window look great.

We have implemented a FAR better commenting system for our news articles.

Using Disqus means that you can now login using Twitter, Facebook, Google+ or your own Disqus details to give us your opinion on what we're doing, rather than having to manually enter your details every time!

So join in the conversation and tell us what you think!?

Whiteroom have completed the roll out of a Global POS Campaign for Merrell Barefoot products

We have redesigned our website. The new site has bigger images, better information, a funky Twitter widget and much more.

Why not have a look around and see what you think!?

Whiteroom were pleased to be awarded the contract to rework the Craghoppers concessions area at Debenhams.

Whiteroom were tasked with designing and installing Giant Bicycles new HQ in Leicester.

Whiteroom were asked to refurbish Timberlands London Showroom for the new AW12 collection.

Whiteroom were awarded the contract to design and install the Ferrari by Logic3 product launch @ CES 2012, Las Vegas and came away with an award.

We were just at Giant HQ where we spotted the bike that Helen Jenkins used in the triathlon!

Whiteroom have just installed the first POS display in the Ferrari store Regent Street London. Clean and simple with a high finish it looks great. 

Pop in and try the headphones for yourself.

Whiteroom are now on Foursquare!

Next time you're here, why not check-in and tell the world?! If you come often enough you could even take on Kate for mayorship - she won't let it go without a fight though...

https://foursquare.com/whiteroom_uk

Whiteroom have just finished photographing Liam Killeen as part of a much bigger digital and PR project for Giant Bicycles. Liam is a Cross Country mountain bike Champion and has been chosen for the upcoming games. Check back soon to see the final post production photos and websites we're doing for all Giant Athletes. 

Whiteroom continue to support Ferrari-by-logic3 with their PR road shows. The simple backdrop banners worked a treat for the mobile sales team and grabbed lots of attention. Alonso and Massa helped too! 

We Are Hiring -

Whiteroom would like to offer a full time position to a middleweight or junior graphic designer. We are looking for someone that works well as part of a creative team but is also comfortable working by themselves following projects through from concept to artwork and print.

Experience in the following programmes is essential:

PhotoShop
InDesign
Illustrator

If you have skills in illustration that would be an advantage. We would like to see strong conceptual skills and efficient computer capabilities.

You will be working on a multiple of design projects like, brand identity, look books, flyers e-campaigns, web site/ app design to large format designs for retail and exhibition projects.

We offer a relaxed yet focussed working environment where we strive to push ourselves and the brands we work for forward. Good social skills are important as you will be dealing with clients and suppliers to deliver the best results.

Salary negotiable upon experience plus benefits.

THANK YOU for the overwhelming interest in the position above. We have now filled the position. Please follow us on Twitter and Facebook for when we advertise again.

We have just launched a new microsite for the BBKA!

Pollination Dating allows land owners to offer their farm, orchard, estate, large garden or other suitable site to a registered beekeeper on which they can keep their hives.

The site features a nice advert creation system that allows land owners to specify the exact location of their land, upload pictures, add a description etc in order to promote their property and enable BBKA members to filter adverts to quickly find the best location for their honey bees.

Check it out at www.pollinationdating.com

Giant's new Click & Collect on-line order service goes live

Whiteroom are looking for highly skilled Web and Graphic freelancers... If you would like to become a reliable extension to our dynamic team then please get in touch:

email: craig@whiteroomuk.com

GRAPHICS - 

PhotoShop
InDesign
Illustrator

Drawing and illustration skills a bonus

WEB -

XHTML
CSS
PHP
MySQL
WordPress 
Flash
ActionScript 3
JavaScript and jQuery

Thanks

Today was spent at the photographic studio shooting the Merrell Barefoot Global POS units. Whiteroom designed and delivered this suite of units in early 2011. Now that the second batch has been ordered for 2012 we thought it was about time we shared our work with you!

Merrell Barefoot has been a huge success for the Merrell brand, and Whiteroom are very proud to have played our part in delivering a retail support package to promte and sell the new range in retail stores around the World.

We will be posting a full case study with the final photos, animations and client feedback soon.

Cheers...

Whiteroom launch The Ferrari Collection crafted by Logic 3 at the Consumer Electronics Show 2012…

Here’s a sneaky peak of the build for the product launch. As the official launch of the new audio line of Ferrari branded products was at 9am GMT, we are really excited to show you our efforts at CES in Vegas. We’ve designed a sleek and elegant stand with imposing towers which gives the stand great drama… oh and the Ferrari 599 helps!

Visit again soon to see final photos of the stand, products, movies and client feedback.

UPADTE - Just found out the product and booth design have won best at show for the iLounge at CES... Check out ilounge.com for PR features. We will have more content up very soon.

Cheers 

http://www.youtube.com/watch?v=H5FoJUx97t0

Whiteroom have just installed this high impact window campaign for SmartWool.

Designed, manufactured and installed by Whiteroom. Check out the full feature and watch the build video:

Full Feature & Video

The bar was set high after the huge success of the George Fisher spring/summer window campaign that Whiteroom did for SmartWool - but we have not disappointed...

Whiteroom were awarded the contract to design and install Giant Bicycles' Global stand @ Eurobike, Germany for the 3rd year running.

Whiteroom were asked to take part in the Timberland Serv-a-Palooza service day. This is a Timberland Earthkeepers initiative to give time and manpower which benefits local organisations and services. This is a global event that all Timberland offices take part in on the same day twice a year.

Of course Whiteroom were more than happy to get involved and give our time to help others. So Craig White (Director) and Gareth Stanley (3D Designer / Project Manager) spent the day with Timberland on a variety of tasks.

At Black Park in Slough, we worked alongside the park staff to clear out sections of woodland in order to create dead hedgerows. This allows the park staff to plant new hazel saplings, encouraging more wildlife to the area for future generations.

Timberland put on a great lunch for all, followed by a couple of competitions including an orienteering challenge, which we gladly took part in and won!!!

This was a great rewarding day and we would like to give special thanks to Timberland for the invitation. We look forward to the next one!

We Are Hiring -

Whiteroom would like to offer a full time position to a graduate or junior graphic designer. We are looking for someone that works well as part of a creative team but is also comfortable working by themselves following projects through from concept to artwork and print.

Experience in the following programmes is essential:

PhotoShop
InDesign
Illustrator

If you have skills in illustration that would be an advantage. We would like to see strong conceptual skills and efficient computer capabilities.

You will be working on a multiple of design projects like, brand identity, look books, flyers e-campaigns, web site/ app design to large format designs for retail and exhibition projects.

We offer a relaxed yet focussed working environment where we strive to push ourselves and the brands we work for forward. Good social skills are important as you will be dealing with clients and suppliers to deliver the best results.

Salary negotiable upon experience plus benefits.

Please email:

studio@whiteroomuk.com

Whiteroom were awarded the OTS (Outdoor Trade Show) contract from Timberland to launch the outdoor performance range.

SmartWool are launching the new apparel range through their network of dealers and the Climbing Shop in Ambleside is the first to showcase the new range.

Whiteroom were awarded the contract to design, manufacture and deliver the creative assets for the Timberland Fall 2012 product conference.

Whiteroom designed a series of units and customised existing furniture features to showcase the products. We took influence from the product materials and the Timberland tone of voice.

Here's a few pictures of the flat TV tables, hot rolled steel signs and material trays. This is just a small selection of the kit that will potential roll out to showrooms across Europe.

Full case study and client feedback to follow.

Whiteroom have designed, managed and delivered this high impact exhibition stand for Timberland. This is the first install of the Timberland outdoor look for their performance range.

Both the Timberland team and Whiteroom are extremely happy with the impact this stand has achieved at the Outdoor Trade Show 2011.

Here are a few sneaky photos of the stand itself, a full case study with videos and feedback from the client will follow next week.

Whiteroom have decided that, with the amount of videos we are producing, its about time we created our own YouTube channel - so now you can check out all our latest stuff in glorious HD!

It's only a matter of time now before we integrate the new service with our main website, but in the meantime why not hop on over to our channel and subscribe to be kept up-to-date.

www.youtube.com/user/WhiteroomBrandDesign

That time of year has rolled around again - we have just launched the AW11 refresh of the Sprayway apparel website!

The new site sports a warming ruby-red colour scheme, and has some design and layout changes; theres a new footer, new home page layout, tighter navigation area in the header, and a new angular design to replace some rounded elements.

Hot Stuff replaces the Product of the Month feature for this season, and there is also a new Technologies section that displays more information about each of the materials used for Sprayway products, as well as quick-links through to those items that use the fabric.

Another exciting new feature is also due to be launched on the site, so keep an eye out for that coming soon!

www.sprayway.com

Giant and Whiteroom open the first south coast store in Shoreham-by-Sea next to Brighton.

We are looking for a Creative APP Developer to work on Apps & Web projects which is a growing area of our business. We are looking for core skills in App development for both Apple and Android applications. If you have skills in web development that would be an advantage but we are looking for someone that can grow and pick up new skills from our other developers.

Skills:

APP
Objective C
Java
XML

WEB (advantage)

XHTML
CSS
PHP
MySQL
Flash
ActionScript 3
JavaScript (and jQuery)

Other Advantages

Photoshop
Illustrator

The right candidate must demonstrate a really good understanding of development and bring creative ideas to life, they must be enthusiastic and driven to produce award winning results. They need to be able to work within a close team and generate good ideas.

Great benefits and salary negotiable upon experience.

Send your CV or any questions to craig@whiteroomuk.com 

Thanks for looking

We thought that it was about time we splurged a bit of cash - and so have bought ourselves a helicopter! This little beauty is going to be utilised mainly for taking videos of new stands and the like, so watch out for it in exhibition halls near you!

...all we need to do now is master the radio controls!

We've just received the latest edition to the Whiteroom transport fleet! The Half Way folding bike by Giant. This awesome beast is going make getting around the exhibition show build ups and exhibit days a breeze.

Bring on Eurobike 2011!

We've just returned from the Outdoor Show 2011 in Fridrichshafen. It was another great year packed with loads of active shows and great new products. The brands we work for are really happy with the success of the event. Here's what SmartWool have to say:

“White Room supported key influencing elements to the SmartWool booth for the European OutDoor show 2011. Not only did they add value within the tradeshow, but equally in organising our event down by the lake where a staggering 250 guests from all over the globe participated. As always the team from White Room added an extra dimension to the overall look and feel to the SmartWool stand and experience and are a pleasure to work with.

Their attention to detail and their charismatic approach are to be recognised as helping the SmartWool brand grow into a globally executed, but locally implemented brand setting it far apart from its competitors. With the support and guidance of White Room we are creating a unique point of difference and one which will add to our competitive advantage.

A true pleasure to have them as an extension to our marketing team. “

European Marketing Manager

Whiteroom have completed and launched this boutique bike store for Giant Bicycles in the heart of Liverpool's docklands.

It's a cracking little shop that attracts the city commuters and bicycle enthusiasts.

In a small space we managed to merchandise a variety of rider and bike gear with space for a select range of performance and lifestyle bikes.

Read the full feature here and watch the feature video

A bold gear-packed bike store that stands out in the heart of Liverpool's docklands.

We thought it was about time we sorted out our social networking - so you guys can now find out more about our great work via Twitter, Facebook and Linked In, as well as from our standard RSS feeds.

Why not follow us on:

• Twitter
• Facebook
• Linked In

The British Beekeepers Association approached Whiteroom to design and build a fresh new site to bring them into the 21st century.

Here's a select few photos of the studio. We find our place of work a very inspiring space to come up with great ideas for our clients.

The doors are always open to discuss potential projects so pop in any time and have a cup of tea! 

Whiteroom have just designed, produced and installed the new BOSE Point of Purchase units. The units were part of a joint venture by BOSE and Porsche to strengthen each others product lines by a clever use of dealership retail space.

BOSE approached Whiteroom to design and configure six high quality interactive tower displays to use across the country at pop up event days and exhibitions.

BOSE and Whiteroom also took over one of the conference rooms in the dealership and turned it into a home lifestyle demonstration area for the new Video Wave product.

The whole event was a great success. BOSE were extremely happy, as was Porsche who couldn't believe how well the units worked and looked in their retail environment.

Keep checking in to see future pop up retail events this year.

Launch video for the 2011 SmartWool product line.

Put a spring in your step with SmartWool. This is the latest edition at the Ellis Brigham Covent Garden store in London.

After the very successful installation at George Fisher in Keswick. SmartWool secured a prime feature window at one of Ellis Brigham premium stores in Covent Garden.

Read full feature here

Quote:

Whiteroom once again have excelled in their creative flare, design and passion for the SmartWool brand. The Ellis Brigham window display in Covent Garden really shows how you can be creative in a limited space and create an eye-catching SmartWool offering…

A fantastic job and a great pinnacle window to sell in the Spring SmartWool range.

Thank you.

Put a spring in your step with SmartWool. This is the latest edition at the Ellis Brigham Covent Garden store in London.

Bose commissioned Whiteroom to design and deliver the ideal stand for the Ideal Home Show 2011.

Whiteroom have just finished installing this cracking window display for SmartWool. Both Charlie and Steph spent a full day fitting out the George Fisher window for SmartWool.

Check out the full case study here

Quote:

I would just like to thank Whiteroom for the excellent window installation yesterday.

It is the most impressive and striking window to date and I am delighted with the results.

Andy (top guy at George Fisher), said it was one of the most professional and eye catching windows that he has ever seen – we should take real pleasure in hearing this.

Head of Brand Marketing _ Europe

Spring is in the air, and now SmartWool will be seen in Keswick for the next couple of months with this eye catching window display.

Whiteroom have just completed the newest incarnation of the Bose Exhibition stand, and it looks fantastic!

Here are a few build up photos showing the organised chaos that is an exhibition build. The final photos will follow shortly...

Today the graphics department got a revamp with a smart surf photo taken by Stephen Fraser (Director of Graphics). It's transformed the room to an even better place to come up with genius graphic communication.

Check out the video of the paper going up!

Giant have just taken delivery of the all new 2011 van wrap designed by Whiteroom.

The Brief:

To design an eye-catching van and event package for the competition series kicking off this month. We needed to include a call to action to increase web views of the new giant store websites and social network sites.

The Result:

An eye-catching van that has fulfilled the brief and fits in with the global look. Both James and Simon are very proud.

Enjoy.

SmartWool competition window display, Covent Garden

A selection of in-store POS for Chaco sandals

Dealer Conference 2011 Resource Pack

Retail information clipboards

SmartWool packaging for Ellis Brigham

'Everything you need to know about SmartWool'

We are currently seeking a skilled Exhibition/Retail designer with strong project management skills.

This is a full time position and based at our studio in Leamington Spa.

Ideally the candidate will have at least 2 years experience in the retail & event industry and be able to demonstrate core skills in design, use of 3D software ideally 3D Studio Max and a good understanding of CS3+. The candidate must also have good project management skills following projects through to completion.

You will be asked to work with clients during the design and production process and be able to deliver results.

We are looking for someone to join a compact, dynamic team and become a valued member of Whiteroom. We require someone who can learn fast and loves a challenge. In return we will offer a great opportunity to work for a growing design house.

Please send your CV's to studio@whiteroomuk.com Subject: Job Position

Salary negotiable upon experience. 

Must have a driving licence.

THIS POSITION HAS NOW BEEN FILLED - THANK YOU TO EVERYONE THAT HAS APPLIED.

Whiteroom spent the day at Cannock Chase with Giant and their new global factory rider, Liam Killeen. Using the Giant-sponsored Follow the Dog and Monkey Trail tracks, we had 4 hours to capture Liam in all his glory.

The final result was perfect with a fantastic selection of photos and video footage to us for web, press and in-store.

Click here to see full article and video

Whiteroom had to bag as many photos and as much video footage that we could of the new Giant factory team rider, in just 4 hours!

It's official! Whiteroom design and create award-winning websites. Don't just take our word for it, read the December edition of the OCC Outdoor magazine!

Excerpt from OCC Outdoor

"Founded in 2005, this is the fifth year of The Tens, our series of awards aimed at celebrating excellence in outdoor industry marketing. This year has been an exceptional one with winners in all categories leading us to conclude that the outdoor industry is especially well blessed with marketers of quality."

Category: Best Website
Winner: Sprayway
Designed by: Whiteroom Brand Design, Leamington Spa

Criteria: Websites offer consumer and trade alike an instant shop window to a supplier's goods and services. Whether or not the visitor spends and time looking in, largely depends on factors of design, accessibility, clarity, ease of navigation and of course, stimulation of interest. Judges were asked to look at entries on this basis and to consider how well the brand's messages were put over.
OCC Outdoor's Comment: When it comes to gear suppliers, the challenge facing the web designer is immense. For a start there is a lot of product to display, all of which must be immediately accessible. Plus there is the need to transmit that sense on the brand's personality; something to convey to the customer that the brand is every bit as much an individual as he or she. Sprayway achieves this with a clean and open design, in which every button works and which takes the visitor where they want to go - fast. The news is up to date and the inclusion of third party gear reviews linked to the featured products is a deft and effective device.

Category: Best Entry Overall
Winner: Sprayway

Simon Baseley's Comment: "A much closer call than usual. OR's ad and the Patagonia image were worthy contenders, but at the end of it the judges opted for Sprayway's website. Not only do they seem to have tried to think of everything whilst keeping it very simple, but they clearly keep working at it every day. This is one of those websites where you can easily imagine people visiting it even when they have no plans to buy outdoor gear."

www.sprayway.com
www.occoutdoor.co.uk 

It has to be said - we work in a very pretty place!

Check out these shots snapped today around our office grounds and in the nearby church... the coldest temperature so far for us is -8°C!

Whiteroom have, just this second, finished installing an eye catching winter sock campaign window for Smartwool. It will be in one of Ellis Brigham's key store windows, Covent Garden, London for over two weeks.

SmartWool asked us to come up with some packaging for a product seeding campaign, the boxes have arrived and we think they look great!

A brand case study for Giant Bicycles

Giant Light Brochure

Giant now have a fantastic store in a prime location opposite the main train station in Radlett's town centre. A suburb of London, this is now the 3rd store around the capital city.

Performance focussed smart advertising, tailored and delivered for a European market.

SmartWool "swap your socks" postcard

Giant Dealer Conference Invitations

Steph competes in Canoe/Kayak Slalom throughout the year at various rivers in the UK.

Near the end of the season all the UK Canoe Clubs have a head to head slalom race, which is called 'Interclubs'. This is more of a friendly rather than serious competition, over a weekend. On the Saturday night they have a big party! Sunday morning, paddlers are a bit worse for wear, but by the end of the competition, everyone has had a great weekend.

Check out some of the pics of Steph and his Rugby Canoe Club team mates - Rugby came 11th out of 22 clubs, a big leap forward from last year!!! :)

Steph's the one in the red boat on the first two photos.

Steph our Graphic Designer just got his new motorbike... A brute of a bike, Suzuki 1250cc Bandit!

He's pimped it up Streetfighter Stylee, and you can hear him coming into work from miles away - blimey!!!

A fresh new look for Webb Display.

As part of our continued working relationship with Sprayway, we have just completed the 2010 Autumn/Winter refresh of their apparel and camping websites.

The amended sites not only have a new purple colour scheme, but also feature autumnal imagery and subtle tie ins with their new global "For all walks of life" creative messaging.

New functionality has been built into the apparel product filters that allow users to drill down by review rating to see the best products for their criteria.

Both sites have a new blog section that members can access to see the latest product tips, meet the team, view the retailer of the month and discover walks about the country.

Why not check them out?

www.sprayway.com
www.spraywaycamping.com

Some weird goings on in Old Milverton. This fantastic crop circle has just appeared down by the banks of the Avon, no more than a stones throw from the Whiteroom studios.  As for who's responsible, need we say more.........aliens of course.

Merrell strikes again. The Outdoor Show 2010 saw Merrell launch the barefoot progression footwear range.

Chaco launch in Europe, this modern naturally finished booth was the perfect sales platform to offer Chaco's high quality fashion footwear and sandals.

The Brief:

Chaco approached Whiteroom to design an exhibition booth that would set them apart.  The concept would need to express the brands heritage and a modern alternative lifestyle. Other requirements included custom POS units that would hold up to 30 SKUs, display them at an angle and clearly communicate the product groups to the customer.

The Result:

We produced a well balanced booth that captured the imagination of the Chaco brand through large inspirational lifestyle imagery, and raw materials finished with a striking contrast that caught the eye. 

Strong visual merchandising and POS units that displayed the products in the best possible way made the products very popular with passers by.

We also took Chaco around the halls with a custom branded Pashley bike.  The promo girl was armed stacks of free Chaco sandals, all participants had to do was try on a pair of Chacos and take the ten step challenge.  The idea was to illustrate how far the sandals took you compared to walking barefoot.  It was a great success and 500 free pairs were given away. Needless to say there was none left!

This kit will now travel the shows for the next three years getting the Chaco brand out there. Whiteroom look forward to a strong working relationship with Chaco, so keep checking back to see how this brand grows.

Click here for more pictures

Chaco launch in Europe, this modern naturally finished booth was the perfect sales platform to offer Chaco's high quality fashion footwear and sandals.

Whiteroom have just taken delivery of the Chaco branded Pashley bike which we're using at a Chaco event next week. Here's some sneaky pics, check back to see the full event in a couple of weeks.

Attracting consumers to the best store deals.

Product focused advertising to increase brand and product awareness.

A concept jewellery store for a local retailer.

Recycled sales tags.

An amazing project for the King of Qatar.

We have created several retail window displays for Merrell over the years.

A micro-site packed with adventure and products to engage consumers with the Merrell brand.

This eye-catching POS unit boosted national sales for Merrell's urban footwear range at Schuh retailers.

Merrell inspires the outdoor athlete in everyone.

A European mini brochure for all.

From invites and flyers, to in-store specification cards, Whiteroom have created a range of printed media for Merrell.

Merrell's passport to the outside.

Some serious creative, designed for an up-and-coming band.

Giant approached Whiteroom to design and install their 2009 dealer conference at the Belfry Golf Course.

Winter micro shoot.

Press shots for the Olympic gold winner.

Emergency product photography that became so much more.

The VK road show continues with this stunning summer stand at the NUS show, Birmingham. 

That stand grabbed lots of attention with it's bold sticking graphics that completely covered the booth.  This was achieved through a special print method and was a huge success. 

This kit is travelling the UK bagging lots of shows dedicated to the VK target market. 

Quote:

Would just like to say a big thank you for all the hard work that went into the stand, I personally think it was the best stand we have had so far and everyone was really pleased with it – The feedback was amazing.

Gemma - Marketing VK UK

Have a great summer VK.

A summer stunner.

This year's Glastonbury had to be the hottest in the festivals 40 year history! With great live music, very little sleep and a few hangovers, it was one of the best yet!

What better way to attract your customers attention than by putting up big screens displaying vivid and brand-focused advertisements?

Urban lifestyle biking photography.

All the boys and their toys come out to play.

The chaps at Merrell invited our Jon to a packed day of water sports and all round Cowes action! While the rest of Whiteroom worked Jon soaked up the atmosphere. 

Merrell asked Whiteroom to design their calendar give-away, in order to promote their brand.

Merrell asked us to design a funky shutter design for one of their stockists in Soho, London.

As part of Giant's marketing plan, Whiteroom were asked to produce various Flash banner adverts.

A little competition is always good... So when the sun is out on a late Friday afternoon the team from Whiteroom decided to hit the UK's No.1 championship golf course!

Only 200 yards down the road set in the stunning Warwickshire countryside, it's the perfect place to let off steam. If you fancy a game give us a call...

Whiteroom develop customised e-flyers for distribution to Giant friends.

An easy way to update the product details, stockists and news on Sprayway's two new websites.

Whiteroom were asked by Tim, and his sponsors Merrell / Humanrace, to design a website in time for the 2008 Olympics.

The new Giant Brand Stores required individual websites, which Whiteroom were happy to develop.

Chaco recently awarded Whiteroom the contract to run their exhibition program in Europe for the next three years. This simple yet cracking little brand experience stand is the launch platform for Chaco to make it in the European market.

Using modern fabric banner systems balanced with traditional materials true to the brand clearly sets Chaco apart from it's competitors.

The first stop is the famous and very popular Outdoor show in Friedrichshafen Germany. This grass roots brand will make an impact through seeding product via the '10 Step Challenge' a challenge that get potential customer involved with the brand by wearing the product and witnessing the benefit of the Chaco brand over their competitors.

Watch this space for the real thing coming soon...

A few at Whiteroom bounced at the free Rage gig at Finsbury Park London... what a night.

Whilst out in Vegas the creative folk at Whiteroom took the opportunity to bag the Grand Canyon.  We booked ourselves into a reserve and spent a day hiking down the canyon.  We had snow when we set off and 25+ at the bottom! 

After this we hit Vegas in a mustang and lost a lot of money!

Good times.

The Whiteroom team hits the Lakes for the 4th year in a row. This set trip in the calendar is the perfect bonding weekend. Packed with walking, biking and drinking... it's a lot of fun for all involved.

Sprayway contacted Whiteroom to redesign their apparel site and create a new site for their camping products.

Giant asked us to create a unique magazine advertisement.

Whiteroom completed their fourth UK Giant Bike Store in Twickenham.

Giant's flagship global exhibition stand at Eurobike in Friedrichshafen, Germany.

It all started in Liverpool.

Giant pushes the boat out with this 700sqm store on the edge of Rutland Water. With over 20,000 visitors on a busy weekend that come to bike around the 22 mile lake, Giant wanted to deliver the best cycle experience possible.

Whiteroom begin their relationship with BOSE in great style.

This is the biggest venture so far for Bose and Whiteroom. It was a massive success, with all divisions of Bose coming together with a flagship stand that blew everyone away.

Whiteroom amazed Merrell yet again with this stunning two story stand that captured their brand and delivered it straight to the customers.

A stand that reflects Merrell's endeavor to be an eco-conscious brand.

In a fashion market you need to stand out from the crowd.

A modular and quirky stand for Bread & Butter, Barcelona.

This fantastic hospitality event was created by Whiteroom for two consecutive years to provide Merrell with sleeping and entertainment facilities for their exhibition program in Friedrichshafen, Germany.

When you need to deliver a message to all your key accounts, get them together and give them an experience they'll never forget.

Merrell turned to Whiteroom to help support a global web program and come up with intuitive micro-sites to help launch new footwear.

Events listings packed with live results, YouTube clips and brand-focused adverts.

The Power of Green, works for ISM.

Bringing the Caribbean to Earls Court, London.

No matter how big or small your product, Whiteroom will deliver an environment that will attract potential customers to your sales teams.

A compact yet impactful stand in Las Vegas.

Whiteroom revised the Merrell stand to push the new brand messaging for 2010 at ISPO, Germany .

The continuing relationship with BOSE goes from strength to strength.

Whiteroom renovated this existing run-down bicycle store in south London, to become another great retail environment.

Pushing the Bose brand forwards with updated colours and messaging.

One of the largest projects for Giant so far.

Whiteroom designed and installed this showroom in the Merrell Headquarters in London in 2007.

This compact refurbishment allowed Merrell to display their first ever range of apparel to commercial buyers.

A smart compact stand for BAE Systems new networking division.

The second incarnation of the GBS program.

Merrell asked Whiteroom to support them at the White Air Extreme sports festival on the Isle of Wight, which they were sponsoring.

A modular stand for VK to display their new range of products.

Launching a new brand to the world.

Aspirational scenic shots.

Steph and Mick from Whiteroom will be paddling an open canoe down the River Severn from Sat 29th May - Sat 5th June, camping along the way.

They are doing this for the charity Water Aid, who use practical solutions to provide safe water, effective sanitation and hygiene education to the world’s poorest people.

If you want to make a donation, Steph and Mick have a just giving page at www.justgiving.com/severnin8/

Check back for updates, stories and pics from the trip after 5th May!

Good Luck Boys!!!

Whiteroom took delivery of the all new branded van.

If you have a design problem and no one else can help, then maybe you should call, the Whiteroom...   

Just got our Giant Bristol postcard dispensers back from the printers. These are designed to hold A6 postcards at POS.

Just need the postcards now to fill them up with, then they can go out the door!

We were asked to create a range of flash ads in keeping with the magazine campaign, with live links through to the Giant stores website. The ads were a succsessful representation of the magazine ads.

Visit www.bikemagic.com to see the ads 

Giant asked us to create a unique magazine ad to promote the new Giant Bike Stores around the UK, advertising various locations on a single page. Using the Giant logo as a starting point we incorporated stylized landmarks of all the locations to form a visual representation of a “Giant Globe”.
 

Sprayway contacted us to re-design their website. The outcome is a much better representation of the brand, as it conveys the outdoor lifestyle, whilst still keeping the technical aspect of the range. Needless to say Sprayway were delighted with the result.

Visit the Sprayway website: www.sprayway.com

Whiteroom have recently completed their fourth UK Giant Bike store in Twickenham. Following on from the other UK stores, Twickenham remained a consistent and successful representative of Giant as a brand. The split level store has an area specifically for high performance bikes.   

Giant move into Liverpool docks with the 1st of many brand stores. Giant approached Whiteroom as brand specialists in retail and marketing. 

The feedback for this first store has been huge, this format will now be rolled out across the country.

Let us know what you think.  

The second Giant bike store is now complete and doing great business. Whiteroom Studios are extremely proud to be growing alongside Giant who are creating waves in the biking retail sector.

The store packs a punch with bold colours, great lighting and clever merchandising. Whiteroom have also implemented a launch campaign that consisted of taxi wraps and localised advertising.

Watch this space for the next Giant store in Bristol...

With the launch of the Giant Bike Stores nationwide Whiteroom are producing regional campaigns to support the stores. These include eye-catching taxi wraps each, one will be bespoke to the city.

Jump on board!

Vodka Kick continue their exhibitions campaign with Whiteroom by attending the NUS trade show. The show hosted in Telford saw VK outshine all its competitors with this great modular stand that is grabbing the right attention at every event. 

Merrell Mudman goes from strength to strength.  Whiteroom have produced a series of Ads for Merrell and Human Race for Men's Health magazine.

Who's up for a dirty weekend.

Merrell needed some product shots that would deliver for an upcoming campaign that is going into Schuh stores this March.  Whiteroom answered the brief by shooting these stunning product shots at our Studio in Leamington.

Couei had a great show at the 3GSM World Congress.  Powered by Whiteroom's excellent exhibition design and build service they look to expand and go bigger next year.  Watch this space...

Whiteroom delivered an exceptional stand for Merrell at this years ISPO in Munich.  The brief was to bring Apparel to the front of the stand, showing key customers Merrell are serious about their new range. 

The show went very well with many visitors on the stand with much positive feed back on the Apparel statement.

Whiteroom studios are proud to announce that Couei has appointed us as their specialist exhibition designers and stand builders.

Jon at Whiteroom has done a brilliant job in designing and winning the project for us. From the start Jon took on-board the brand to deliver a small but very impactful design, this is a great platform from which Couei can do business at this year's 3GSM World Congress.

Here's a quick look at the stand that will be going in at the start of Feb.

Due to much pressure Whiteroom have re-introduced their annual calendar for 2009. Whiteroom Studios went to check out the new 2009 calendar hot on the press... We’re looking forward to sending them out to all our clients and potential clients going into 2009.

We hope they act as a handy aid for planning all your future exhibition design programs and marketing campaigns.

Get in early and contact us now for yours!

Whiteroom Studios get ready for the floods... It is an awesome sight to watch as the water flows past the old Saxon Mill.

BOSE built its reputation creating high-performing audio products. Now, they are growing other business beyond these boundaries.

Our challenge was to design and manufacture a 24m2 exhibition stand to showcase Bose and its expanding Pro Division range at Sleep ‘09. The stand was packed with hoteliers and restaurateurs throughout the show...

With much excitement, Whiteroom had its new stationery delivered today. As usual we were not disappointed with the final outcome and quality of our new look.

Why not give us a call and receive some yourself!

BOSE take their grandest stand to date to Grand Designs Live at the Birmingham NEC. The stand has been creating waves, attracting vast amounts of customers to the stand.

The theatre runs none stop all day entertaining 25 people at one time. The demos on the perimeter of the stand attract passers-by, once on the stand they're not disappointed.

Bose have had huge success with their exhibition program and have seen a significant increase in brand awareness and sales, they are now ranked the 18 coolest brand in the UK.

Whitroom spent the day with olympic gold winner Tim Brabants, taking photos for PR and generally having a good time.

Whiteroom commissioned a graffiti artist for a unique shutter design for one of Merrell's dealer stores.

The Merrell Look Book landed on our desk today and looks great. This book will be rolled out accross the Nordics providing Merrell's customers a quick glance at Merrell's best products.

Tim Brabants wins gold at Beijing 2008.  Whiteroom have worked on photo shoots and his new website www.timbrabants.com. See you soon Tim. 

Merrell and Whiteroom take some time out in the trees!! Rather than the usual meeting around a table, we took to the trees in a packed day of swinging like apes and riding like nutters on a 7 mile 'follow the dog' mountain bike course at Cannock Chase. Good times...

Global brands again came to Whiteroom to design a themed stand to launch two new beers to the bar industry. This fun and eye catching stand complete with palm tree, sandy beach and authentic caribbean bar went down a storm!

At IFSEC 2008, Whiteroom were commissioned by ISM Ltd to design and manufacture a bold and striking stand, and boy did we deliver. Making the most of ISM's colour pallette, Whiteroom created a functional yet interesting sales platform, making the show a great success for ISM.

BAE Systems approached Whiteroom at the 11th hour to create a dynamic platform from which to launch their newly acquired Video Surveillance division. Utlising 6m high glowing white towers and corporate colours the stand really drew the crowds within the hall.

Texecom crossed the pond with Whiteroom for their annual trip to ISC West 08 in Vegas. The stand was modest with large glowing lightbox towers and an imposing back wall. Texecom had great interest and look to go bigger next year!

Bose and Whiteroom have just completed their biggest project yet with this sleek and stunning 500sqm stand at the Motor Show Live 2008. Bose are braced for one of their best shows ever!

As Merrell grows so does the stand into this stunning sales platform. Bold colours and strong graphics make this a real eyecatcher...

Following the success of 2007, Merrell and Whiteroom put on another awesome event for the press and guests at this years Outdoor Show in Friedrichshafen.