Coaching. It’s personal.
branding / identity / tagline / communication
Venture
A new online coaching platform with a 1-1 service that invigorates, educates, and gives encouragement to clients to be able to maximise the art of living, through sports and exercise.
The team at Venture were in need of an identity and tone of voice that would reflect their holistic view and inspire their clients to seek new heights. After spending time with and listening to the people behind the brand, we took the soul and vision of the creators and embodied their essence into a brand visual which made a statement.
Through eloquent language, exploration focussed imagery and a logo and ident which represented the ethos: + (add) venture, the brand aims to elevate your body and mind through a personal fitness journey; encouraging exploration, appreciation and drive.
Add journeys, add goals, add experiences. +Venture.
Taking cues from the energy found outdoors, the colour palette was inspired by the sky, the land and the sea. The combination of turquoise hues and contrasting ‘sunset’ oranges, followed by a neutral palette created an inspirational yet contemporary foundation for the brand to flourish.
