Court inspired street performance.
event design / graphic communication / production / installation
Ellesse
Launching its new court to street collection into the well populated sports-meets-lifestyle category. We created a court come street inspired exhibition experience that would ensure product standout and bring to life the garments’ technical and tailored aspects.
We conceptualised the fully eye catching space, true to the brands heritage and DNA. We then fitted it out with considered bespoke furniture. Integrated with neon lighting to emphasise their collections.
The event was attended by over 20,000 key fashion and lifestyle buyers, bloggers and influencers. We designed and produced with our partners in Berlin all aspects of the event. With attracting buyers with lead product rails and arena displays with focussed density meetings at the rear of the space.
The event did significantly well for the brand, engaging with 20,000 people at the event, with a high conversion. The new display kit will now be housed at the German HQ showroom and be rolled out for future trade and consumer events.
