10.07.12 11:15am - filed under Exhibitions Retail
Whiteroom continue to support Ferrari-by-logic3 with their PR road shows. The simple backdrop banners worked a treat for the mobile sales team and grabbed lots of attention. Alonso and Massa helped too!
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11.01.12 00:06am - filed under Exhibitions
Whiteroom launch The Ferrari Collection crafted by Logic 3 at the Consumer Electronics Show 2012…
Here’s a sneaky peak of the build for the product launch. As the official launch of the new audio line of Ferrari branded products was at 9am GMT, we are really excited to show you our efforts at CES in Vegas. We’ve designed a sleek and elegant stand with imposing towers which gives the stand great drama… oh and the Ferrari 599 helps!
Visit again soon to see final photos of the stand, products, movies and client feedback.
UPADTE - Just found out the product and booth design have won best at show for the iLounge at CES... Check out ilounge.com for PR features. We will have more content up very soon.
Cheers
http://www.youtube.com/watch?v=H5FoJUx97t0
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11.10.11 18:43pm - filed under Exhibitions Retail
Whiteroom were awarded the contract to design, manufacture and deliver the creative assets for the Timberland Fall 2012 product conference.
Whiteroom designed a series of units and customised existing furniture features to showcase the products. We took influence from the product materials and the Timberland tone of voice.
Here's a few pictures of the flat TV tables, hot rolled steel signs and material trays. This is just a small selection of the kit that will potential roll out to showrooms across Europe.
Full case study and client feedback to follow.
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29.09.11 10:37am - filed under Exhibitions
Whiteroom have designed, managed and delivered this high impact exhibition stand for Timberland. This is the first install of the Timberland outdoor look for their performance range.
Both the Timberland team and Whiteroom are extremely happy with the impact this stand has achieved at the Outdoor Trade Show 2011.
Here are a few sneaky photos of the stand itself, a full case study with videos and feedback from the client will follow next week.
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26.07.11 14:07pm - filed under Exhibitions Graphics
We've just returned from the Outdoor Show 2011 in Fridrichshafen. It was another great year packed with loads of active shows and great new products. The brands we work for are really happy with the success of the event. Here's what SmartWool have to say:
“White Room supported key influencing elements to the SmartWool booth for the European OutDoor show 2011. Not only did they add value within the tradeshow, but equally in organising our event down by the lake where a staggering 250 guests from all over the globe participated. As always the team from White Room added an extra dimension to the overall look and feel to the SmartWool stand and experience and are a pleasure to work with.
Their attention to detail and their charismatic approach are to be recognised as helping the SmartWool brand grow into a globally executed, but locally implemented brand setting it far apart from its competitors. With the support and guidance of White Room we are creating a unique point of difference and one which will add to our competitive advantage.
A true pleasure to have them as an extension to our marketing team. “
European Marketing Manager
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11.03.11 17:43pm - filed under Exhibitions
Whiteroom have just completed the newest incarnation of the Bose Exhibition stand, and it looks fantastic!
Here are a few build up photos showing the organised chaos that is an exhibition build. The final photos will follow shortly...
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19.07.10 15:28pm - filed under Exhibitions
Chaco launch in Europe, this modern naturally finished booth was the perfect sales platform to offer Chaco's high quality fashion footwear and sandals.
Chaco approached Whiteroom to design an exhibition booth that would set them apart. The concept would need to express the brands heritage and a modern alternative lifestyle. Other requirements included custom POS units that would hold up to 30 SKUs, display them at an angle and clearly communicate the product groups to the customer.
We produced a well balanced booth that captured the imagination of the Chaco brand through large inspirational lifestyle imagery, and raw materials finished with a striking contrast that caught the eye.
Strong visual merchandising and POS units that displayed the products in the best possible way made the products very popular with passers by.
We also took Chaco around the halls with a custom branded Pashley bike. The promo girl was armed stacks of free Chaco sandals, all participants had to do was try on a pair of Chacos and take the ten step challenge. The idea was to illustrate how far the sandals took you compared to walking barefoot. It was a great success and 500 free pairs were given away. Needless to say there was none left!
This kit will now travel the shows for the next three years getting the Chaco brand out there. Whiteroom look forward to a strong working relationship with Chaco, so keep checking back to see how this brand grows.
Click here for more pictures
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06.07.10 17:18pm - filed under Exhibitions
Whiteroom have just taken delivery of the Chaco branded Pashley bike which we're using at a Chaco event next week. Here's some sneaky pics, check back to see the full event in a couple of weeks.
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29.06.10 17:48pm - filed under Exhibitions
The VK road show continues with this stunning summer stand at the NUS show, Birmingham.
That stand grabbed lots of attention with it's bold sticking graphics that completely covered the booth. This was achieved through a special print method and was a huge success.
This kit is travelling the UK bagging lots of shows dedicated to the VK target market.
Quote:
Would just like to say a big thank you for all the hard work that went into the stand, I personally think it was the best stand we have had so far and everyone was really pleased with it – The feedback was amazing.
Gemma - Marketing VK UK
Have a great summer VK.
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21.06.10 21:34pm - filed under Exhibitions
Chaco recently awarded Whiteroom the contract to run their exhibition program in Europe for the next three years. This simple yet cracking little brand experience stand is the launch platform for Chaco to make it in the European market.
Using modern fabric banner systems balanced with traditional materials true to the brand clearly sets Chaco apart from it's competitors.
The first stop is the famous and very popular Outdoor show in Friedrichshafen Germany. This grass roots brand will make an impact through seeding product via the '10 Step Challenge' a challenge that get potential customer involved with the brand by wearing the product and witnessing the benefit of the Chaco brand over their competitors.
Watch this space for the real thing coming soon...
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03.07.09 10:48am - filed under Exhibitions
Vodka Kick continue their exhibitions campaign with Whiteroom by attending the NUS trade show. The show hosted in Telford saw VK outshine all its competitors with this great modular stand that is grabbing the right attention at every event.
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02.03.09 17:18pm - filed under Exhibitions
Couei had a great show at the 3GSM World Congress. Powered by Whiteroom's excellent exhibition design and build service they look to expand and go bigger next year. Watch this space...
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10.02.09 16:10pm - filed under Exhibitions
Whiteroom delivered an exceptional stand for Merrell at this years ISPO in Munich. The brief was to bring Apparel to the front of the stand, showing key customers Merrell are serious about their new range.
The show went very well with many visitors on the stand with much positive feed back on the Apparel statement.
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12.01.09 10:42am - filed under Exhibitions
Whiteroom studios are proud to announce that Couei has appointed us as their specialist exhibition designers and stand builders.
Jon at Whiteroom has done a brilliant job in designing and winning the project for us. From the start Jon took on-board the brand to deliver a small but very impactful design, this is a great platform from which Couei can do business at this year's 3GSM World Congress.
Here's a quick look at the stand that will be going in at the start of Feb.
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07.11.08 12:36pm - filed under Exhibitions
BOSE built its reputation creating high-performing audio products. Now, they are growing other business beyond these boundaries.
Our challenge was to design and manufacture a 24m2 exhibition stand to showcase Bose and its expanding Pro Division range at Sleep ‘09. The stand was packed with hoteliers and restaurateurs throughout the show...
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10.10.08 15:14pm - filed under Exhibitions
BOSE take their grandest stand to date to Grand Designs Live at the Birmingham NEC. The stand has been creating waves, attracting vast amounts of customers to the stand.
The theatre runs none stop all day entertaining 25 people at one time. The demos on the perimeter of the stand attract passers-by, once on the stand they're not disappointed.
Bose have had huge success with their exhibition program and have seen a significant increase in brand awareness and sales, they are now ranked the 18 coolest brand in the UK.
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01.09.08 17:32pm - filed under Exhibitions
Check out Bose at the Motor Show Live 2008.
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01.09.08 13:06pm - filed under Exhibitions
Check out Bose at the Motor Show Live
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24.07.08 16:41pm - filed under Exhibitions
Global brands again came to Whiteroom to design a themed stand to launch two new beers to the bar industry. This fun and eye catching stand complete with palm tree, sandy beach and authentic caribbean bar went down a storm!
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24.07.08 16:23pm - filed under Exhibitions
At IFSEC 2008, Whiteroom were commissioned by ISM Ltd to design and manufacture a bold and striking stand, and boy did we deliver. Making the most of ISM's colour pallette, Whiteroom created a functional yet interesting sales platform, making the show a great success for ISM.
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24.07.08 15:49pm - filed under Exhibitions
BAE Systems approached Whiteroom at the 11th hour to create a dynamic platform from which to launch their newly acquired Video Surveillance division. Utlising 6m high glowing white towers and corporate colours the stand really drew the crowds within the hall.
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24.07.08 13:45pm - filed under Exhibitions
Texecom crossed the pond with Whiteroom for their annual trip to ISC West 08 in Vegas. The stand was modest with large glowing lightbox towers and an imposing back wall. Texecom had great interest and look to go bigger next year!
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23.07.08 18:14pm - filed under Exhibitions
Bose and Whiteroom have just completed their biggest project yet with this sleek and stunning 500sqm stand at the Motor Show Live 2008. Bose are braced for one of their best shows ever!
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23.07.08 16:15pm - filed under Exhibitions
As Merrell grows so does the stand into this stunning sales platform. Bold colours and strong graphics make this a real eyecatcher...
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23.07.08 15:19pm - filed under Exhibitions
Following the success of 2007, Merrell and Whiteroom put on another awesome event for the press and guests at this years Outdoor Show in Friedrichshafen.
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