SmartWool Spring Window Campaign
Put a spring in your step with SmartWool. This is the latest edition at the Ellis Brigham Covent Garden store in London.
After the very successful installation at George Fisher in Keswick. SmartWool secured a prime feature window at one of Ellis Brigham premium stores in Covent Garden
The simplest ideas are always the best, and the choice to use replica sheep has gone down a storm. They are grabbing the attention of passers-by that now go in-store to discover more about SmartWool.
The Brief:
For Whiteroom to design a spring window campaign that will stand out and show the outdoor community that SmartWool have a great new sock range for 2011. We were required to keep the window light-hearted and bold. SmartWool wants to own the green as their brand colour and wants to see this come across in the windows. It's all about grabbing attention and increasing foot fall in-store so consumers find out more.
The Result:
A bold, striking window display that was already grabbing the attention of passers-by before it was even finished. The balance of product and brand presence was perfect. A great result that is already increasing footfall.
Quote:
Whiteroom once again have excelled in their creative flare, design and passion for the SmartWool brand. The Ellis Brigham window display in Covent Garden really shows how you can be creative in a limited space and create an eye-catching and attract SmartWool offering…
A fantastic job and a great pinnacle window to sell in the Spring SmartWool range.
Thank you.
