SmartWool European Advertising
Performance focussed smart advertising, tailored and delivered for a European market.
The first stage in an advertising campaign designed to bring SmartWool for the for front of buyers minds.
The Brief:
SmartWool looked towards Whiteroom to deliver the first in a series of advertising campaigns to begin establishing SmartWool as a performance sock and apparel brand in the UK market.
Already the No1. performance sock brand in the US, SmartWool want to gain a market share in Europe. Whiteroom will help this to happen with our ability to deliver strategic cross-media campaigns.
The goal is to design a series of adverts that promote the brand, it's key features and promotions to buyers. The ads will be in publications such as:
- Adventure Travel
- Ellis Brigham
- Globetrotter
- Snow & Rock
- OCC
The Result:
Simple yet effective brand adverts that use stong aspirational imagery to capture the consumers imagination. This is then supported with key facts or calls-to-action.
The ads have been extremely successful to date, and this on-going campaign will see the continued increase of interest in the SmartWool Brand.
Quote:
"Well done – they look great and read really well."
- UK & European Marketing Manager
