Climbers Window Display
SmartWool are launching the new apparel range through their network of dealers and the Climbing Shop in Ambleside is the first to showcase the new range.
Whiteroom and SmartWool worked closely with Sue Storer (Visual Merchandiser) to deliver this high impact window campaign.
The Brief:
To showcase the new SmartWool apparel range in the Climbers Shop at Ambleside. We needed to cross sell the apparel with SmartWool's socks and drive footfall into the store.
The Delivery:
Whiteroom worked with Sue and designed high impact banners that took strong influence from the SmartWool green. We wanted the window to be punchy and for customers to associate the strong green with the SmartWool brand.
With a strong message, hints of lifestyle imagery and product as king... this window has achieved maximum stand-out.
The Results:
Customers are now spending more time dwelling in store, asking about SmartWool, wanting to find out more about the products and brand. This window has now got an extended display time as it's working so well!
Check out the photos and artwork. More night-time photos coming soon.
