Passport Micro-Site
A micro-site packed with adventure and products to engage consumers with the Merrell brand.
Merrell turned to Whiteroom to build a rich database of consumers, so came up with the passport campaign.
The idea was for Merrell to be the passport to the outdoor world, which was delivered through this easy to use micro-site packed with adventure advice, tips, products and travel links.
If the viewer subscribed to the site, they received a free Merrell Passport to document their journeys.
We managed to gather over 9000 consumers contacts from a low cost campaign which led to a very successful e-campaign.
