Merrell Outdoor '10
Merrell strikes again. The Outdoor Show 2010 saw Merrell launch the barefoot progression footwear range.
The Brief:
Merrell needed to showcase their new range in an inviting and eye catching way. At the same time we also needed to consider other product stories and how we could communicate these whilst retaining the Merrell brand look.
The Result:
Whiteroom designed stunning glowing towers that the new range occupied. These towers where dressed with subtle foot graphics, branding and natural materials that related to the products.
Strong graphic communication and varied display methods, both on the upper and lower deck, connected the full Merrell range to their consumers.
The booth was extremely busy throughout the whole show and Merrell had great success with their new lines.
Well done Merrell and we look forward to ISPO 2011.
"Great job on the booth again!"
- UK Marketing Manager
