Boutique City Store
A bold gear-packed bike store that stands out in the heart of Liverpool's docklands.
Giant was given the opportunity to expand their presence in Liverpool with this smart micro-store right in the heart of the Liverpool's docklands.
The Brief
To create a concept for a small boutique-style bicycle store that would stand out and attract commuters, bicycle enthusiasts, and tourists. Not only is the store to promote the Giant brand, sell gear and a select range of performance and lifestyle bikes, it also needs to act as a city hub for tourists who want to hire bikes and ride the city.
Everything from the store environment to its own identity was required.
The Result
Whiteroom delivered a City Giant bicycle store that delivered on all areas of the brief. Compact and bold, this store is attracting the right attention and getting more locals and tourists out on two wheels. We brought the Giant pathway to life across the ceiling and used design elements from the main brand stores to create a welcoming bicycle retail environment.
