Chaco Outdoor
Chaco launch in Europe, this modern naturally finished booth was the perfect sales platform to offer Chaco's high quality fashion footwear and sandals.
The Brief:
Chaco approached Whiteroom to design an exhibition booth that would set them apart. The concept would need to express the brands heritage and a modern alternative lifestyle. Other requirements included custom POS units that would hold up to 30 SKUs, display them at an angle and clearly communicate the product groups to the customer.
The Result:
We produced a well balanced booth that captured the imagination of the Chaco brand through large inspirational lifestyle imagery, and raw materials finished with a striking contrast that caught the eye.
Strong visual merchandising and POS units that displayed the products in the best possible way made the products very popular with passers by.
We also took Chaco around the halls with a custom branded Pashley bike. The promo girl was armed with stacks of free Chaco sandals, all participants had to do was try on a pair of Chacos and take the ten step challenge. The idea was to illustrate how far the sandals took you compared to walking barefoot. It was a great success and 500 free pairs were given away. Needless to say there was none left!
This kit will now travel the shows for the next three years getting the Chaco brand out there. Whiteroom look forward to a strong working relationship with Chaco, so keep checking back to see how this brand grows.
