Motor Show 2008
This is the biggest venture so far for Bose and Whiteroom. It was a massive success, with all divisions of Bose coming together with a flagship stand that blew everyone away.
The stand covered 500m2 and boasted 4 separate sales areas combining all the divisions of Bose:
Automotive Audio - we used a stunning Audi S6 that was fully kitted out with Bose products. We raised this off the floor and used a screen to create a visual sensation that blew customers minds.
Bose Theatre - the stand had two theaters, the home experience seated 20 people in 15 minute intervals. This was a visual/audio experience that revealed the ballistic audio power of Bose. The smaller 3:2:1 theatre seated 6 people and celebrated the history of Bose.
Bose Pro - here the pro division of Bose had a full stage, bar and lounge area where performances from artists such as Fish from Marillion entertained the audience's throughout the show duration.
Bose Sales - we created an experience area where customers could interact with the complete Bose home entertainment range. This then led through to a stunning glass store environment where the public could purchase the products.
The show was a renowned success and was the perfect balance of all the Bose divisions.
Quote:
"Yet again Whiteroom have delivered an exceptionally well designed stand coupled with stress-free project management. The superb design complemented the Bose brand and products, and enabled our team to deliver an experience that excited the senses of thousands of customers. Thank you."
Shop-in-Shop Co-ordinator
Testimonial:
“When working with Whiteroom we get a whole lot more than an over-priced timber frame to display our products on! They take the time to understand our brand in great detail and with a two-way creative working relationship they develop solutions that enhance the products we are trying to promote. The use of quality materials and excellent choice of lighting adds enormous value to our products, yet materials are used in a considered way to make our exhibition stands easily repeatable, in budget and straightforward to build. Throughout the entire process the project management is exemplary and I cannot recommend them highly enough.”
BOSE Retail Display Manager
