Ideal Home Show '11
Bose commissioned Whiteroom to design and deliver the ideal stand for the Ideal Home Show 2011.
The Ideal Home Show 2011 saw BOSE kick-start their exhibition program for the year. BOSE approached Whiteroom for the 4th year in a row to design and implement a new exhibition kit to travel to various shows until 2013.
The Brief:
BOSE required a kit that included two theatres, one enclosed for a new product launch and the other open for home lifestyle theatre presentations. BOSE were very keen to show off the headphone range in its own environment and have modular table displays for the very popular SoundDock, home audio, and PC equipment.
The stand needed to be clean and simple, yet have a very strong brand tone of voice.
The Result:
Whiteroom delivered a striking architectual design with simple lines that enhanced the BOSE tone of voice. The overall design is a reflection of the new product launch, taking influence from the main unit to create an environment which compliments the BOSE product range.
With curved walls, floating glass, LED lit panels, airconditioned theatres and home environments - this stand, like most good designs, looks effortless but required complex details to deliver BOSE a stand they can be proud of for the next two years.
Look out for this stand appearing soon at shows like Grand Designs.
Thanks BOSE.
